Nike Case Study
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Title: Nike Case Study

Essay Details:

Subject: Business
Author: Elizabeth L
Date: July 6, 2016
Level: University
Grade: A
Length: 6 / 1558

Essay text:

It was Knight’s idea to sell a low cost shoe with a very high quality. Bowerman redesigned the Japanese shoe while Knight acted as the accountant and salesman, pushing their newly crafted sneakers at track meets and local shoe stores. Soon enough, BRS received a credit line and subcontracted it’s own shoe line. The Nike brand was born. Nike, which is the Greek goddess of victory, was born in 1972, when BRS launched its first branded shoe at the U.S. Olympic track and field trials. Over the next decade, the company nearly doubled in size each year. In 1978, BRS officially changed its corporate name to that of the Nike brand...

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