NIKE by asaikia
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Title: NIKE by asaikia

Essay Details:

Subject: Business
Author: Marvin M
Date: June 19, 2014
Level: University
Grade: A
Length: 9 / 2426

Essay text:

From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo tandems ever. Nike, which is the Greek Goddess of Victory, was born in 1972 when BRS, Blue Ribbon Sports, launched its first branded shoe at the U.S. Olympic track and field trials. A former University of Oregon track team member Phil Knight created Blue Ribbon Sports. At Oregon, Knight was coached by the legendary Bill Bowerman and then went on to become and alumni of the Stanford School of Business. BRS was crafted in 1962 when Knight made a deal with Onitsuka Tiger Company, a Japanese shoe company, to import their shoe to the United States...

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