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Nike, unlike its competitors, wants to be seen more as a symbol of strength, dedication, hard work, sweat, perseverance and the desire to succeed. Superb athletes and role models have extreme power over teenagers and often influence them into purchasing products not otherwise thought of. Nike has been able to sign numerous top notch athletes while other companies just simply can?¦t or haven?¦t been able to. Instead of just selling products like its competitors Nike is selling a feeling; an emotion. Communication about Nike?¦s variety of products is developed using all methods of promotion including word of mouth...
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