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Nike is now recognized as the world’s leading designer, marketer and distributor of athletic footwear, apparel and accessories for a wide variety of sports and fitness activities
Like many companies, Nike’s goals were not to put so many shoes on so many people but to “maximize profits in the long run”. Knight realized that profit is how you judge success. It is the way saw if they had won or lost the competition. Nike’s values were that they wanted to have the right product at the most economical cost. They adopted a philosophy of providing a low cost, high quality shoe that the athlete could identify with...
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