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Title: Nike

Essay Details:

Subject: Business
Author: John R
Date: September 10, 2014
Level: University
Grade: A
Length: 2 / 376

Essay text:

They know that if the young people admire the qualities of Meghan then they would imitate those qualities by copying her behaviour in terms of her choices for athletic footwear and apparel (Solomon, Bamossy , Askegaard and Hogg,2006).So, Meghan has been shown in the video as a strong and responsible girl who has got a lot of energy and wanted to be the best (NikeWomen,2008).Nike knows information is exchanged by observational learning among young people (Antonides and Raaij, 1998) and they show Meghan while she is swimming and playing Soccer in Nike’s clothes and trainers (NikeWomen,2008).She says in the video that she taught her discipline from Swimming and being tough from Soccer (NikeWomen,2008)...

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