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Managing public perception and labor relations in the globally outsourced sports footwear and apparel manufacturing operations, allegations of coerced overtime in China, dangerous working condition in Vietnam and public relation nightmare, series of labor problems and abuse such as cheap labor wages, poor working conditions, health and safety issues and underage workers exploitation were the main issues Nike had to deal with, while the problem has to do with the rising demand for NIKE products.
The case is all about NIKE, which is the leading sports shoe and apparel merchandiser, which later became a principal target of activism against sweatshop labor conditions in developing countries and why it has faced persistent public relations problems in its response to anti sweatshop criticism...
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