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Both player and coach shared an interest in developing new and different ways to enhance an athlete’s performance by improving the equipment they used, such as track surfaces and running shoes. Bowerman was so determined that he would cobble his sneaker designs for his team to give them a cutting edge.
After receiving his MBA at Stanford University, Knight’s interest in improving athletic products developed into a business plan to manufacture high quality sneakers in Japan that were sold here in the United States. Knight implemented his plan and struck a deal with Onitsuka Company in Kobe Japan to be the distributor for Tiger shoes in the US...
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