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Earnings were 92 cents a share compared to 68 cents a share just a year earlier. The Nike shares were first purchased at $60.74 per share and at last close were up to $67.27 per share, an increase of 11.1% per share. A lot of things can be attributed to Nike’s success over the past three months.
Nike has been known for its ability to attract brand loyalty and already has a dedicated market share in place. By advertising to consumers at a young age, Nike is able to retain their loyalty for their teenage years leading up to their adult life. The introduction to consumers for customizing their own shoes has created a new competitive strategy...
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