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A distinct niche
market usually evolves out of a market niche, where potential demand is not met by any supply.
Such ventures are profitable because of disinterest on the part of large businesses and/or lack of
awareness on the part of other small companies. The key to capitalizing on a niche market is to
find or develop a market niche that has customers who are accessible, that is growing fast
enough, and that is not owned by one established vendor already (Wetzler 1).
Niche marketing is the process of finding and serving profitable market segments and
designing custom-made products or services for them...
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