New Product Marketing Plan Counpon Scanner
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Title: New Product Marketing Plan Counpon Scanner

Essay Details:

Subject: Business
Author: Jarvis G
Date: January 24, 2013
Level: University
Grade: A
Length: 15 / 4223

Essay text:

, Our product, the Coupon eCompanion© is targeted at these shoppers by providing and easy to use, convenient, solution to enhance their coupon buying experience and improve their discount purchasing power through the use of an integrated barcode scanner and expandable filing system for coupons. The primary source of revenue is not from the sale of the eCompanion unit itself, but from the monthly recurring service fees that will be charged to update the unit. Two service offerings have been developed that address two levels of value add, that carry two different price points. The services are: Basic Savings service at $4 per month and Extended Savings services at $7 per month...

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