New Product Management
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Title: New Product Management

Essay Details:

Subject: Business
Date: April 17, 2012
Level: University
Grade: A
Length: 2 / 476

Essay text:

Most firms have ongoing strategies covering product innovation. - Product Innovation Charter (PIC). - Phase 2: Concept Generation - Product concepts – creating new product ideas. - Phase 3: Concept/Project Evaluation - Concept test – to see what the potential consumers thought about the new product. - Project evaluation – capitalizing on the idea, no longer just evaluation the idea. - Quality Function Deployment – method of project management and control. Also called Product Protocol. - Phase 4 – Development - Marketing plan is sketched in this stage. - Resource preparation is the first step in this stage...

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