New Product Dev.
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Title: New Product Dev.

Essay Details:

Subject: Business
Author: Lue M
Date: October 14, 2011
Level: University
Grade: A
Length: 11 / 3042

Essay text:

After analyzing the market of tear free shampoo and the demand of target market, we find that a dieses naming “Cradle Cap” is very common among the new born, and no tear free shampoo is providing cure for this dieses so we come up with the idea of a “tear free baby shampoo which will provide a cure for Cradle Cup” So now there Is a detail of our product which is tear free baby shampoo with cure of cradle cap. In marketing strategy development we discussed the market segmentation, target market and market positioning. In product development we have discussed investment and equipment. In marketing mix we discussed the four Ps that product, price, place and promotion...

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