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In order to do so, it is interesting to look at the three-level of product theory.
The first thing Cristal Clear Inc. focuses on is the core benefit of SaniSpray: it is evidently to solve the widely spread sanitation problem in public restrooms. It seems the problem is more oriented toward the women in Canada, hence the reason why the product targets this segment of the Canadian population.
As for the actual product, here is a detailed description of not only the content of SaniSpray but also the brand name explanation, the packaging, the features, the quality level and the design.
§ The brand name SaniSpray was developed by the firm because, first of all it suggests the benefit of it: sanitation...
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