New Belgium Marketing Analysis
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Title: New Belgium Marketing Analysis

Essay Details:

Subject: Business
Author: Graciela M
Date: January 31, 2014
Level: University
Grade: A
Length: 14 / 4031

Essay text:

The company was started in 1991 by Jeff Lebesch, an electrical engineer, and his wife, Kim Jordan, who was the firm’s first marketing director. Lebesch was inspired by the beers and ales of Belgium while bicycling there. The company’s signature beer, Fat Tire Ale, was named after the mountain bike he used. The company sells its products in the Western United States, but is seeking to expand its Markey area to other parts of the US. It is presently the third largest producer of Craft Beers in the US behind Boston Beer (which makes Sam Adams) and Sierra Nevada. Revenue for last year totaled 111 million dollars...

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