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The next shift will be having the technology to download movies and shows directly to a television.
Blockbuster and Netflix are using two different information system strategies. Blockbuster, which is a traditional retail store with a physical location focused on creating a market niche. It used “an automated point-of-sale system” and was able to use “these data to monitor sales and to analyze the demographics, and rental and sales patterns for each store to improve its marketing decisions” (Laudon, 2007, p. 121).
Netflix came onto the scene with a completely different strategy, product differentiation...
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