Netflix Case Study
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Title: Netflix Case Study

Essay Details:

Subject: Business
Author: Nancy O
Date: November 13, 2016
Level: University
Grade: A
Length: 2 / 384

Essay text:

Technology is allowing consumers to obtain media in different ways; such as direct downloads vs. the mail order system Netflix uses. Analysis: SWOT Strengths ? Pioneer in online DVD rentals, which built brand loyalty/recognition ? Patent protection for much of its business model. This can provide an additional revenue stream for Netflix if it considers licensing some of the parts. ? Access to over 55,000 titles (www.netflix.com), which offers the most options to its customers as compared to competitors. ? Can reach the majority of its customers within one business day. ? Does not have overhead associated with traditional brick and mortar competitors ? Netflix's CineMatch technology enables it to match customer's likes/dislikes with movies by making recommendations based on collected data/previous renting habits...

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