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The rentals are limited to physical inventory and some titles excess inventory may be sold at a loss depending on popularity of the titles (Video Rental Developments and the Supply Chain: Netflix, Inc 2005).
The Online DVD Rental Industry is new and growing rapidly. Online DVD rentals are very popular. Netflix is the founder of online DVD rentals. The lack of late fees or due dates has, without a doubt, quickly made these services highly desirable.
Netflix offers over 13,500 DVD movie titles for its subscribers to choose from. Selections include classics to new releases, including many independent, foreign and documentary films (Basile, Cutter, Kendall & Powell 2003)...
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