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Title: Negotiation

Essay Details:

Subject: Business
Author: Morris S
Date: January 1, 2016
Level: University
Grade: B
Length: 6 / 1660

Essay text:

Bhatia headed a small engineering company in Phoenix, Arizona (US), but was remarkably networked in the industry. “I hear your competition just got bigger,” he ribbed Kumar. “What do you mean?” Kumar asked, surprised. “Haven’t you heard that PLT and Control Equipment are talking about a merger?” The two switchgear companies were competitors of the Rs. 1,750- crore switchgear division of Total Industries, Kumar’s diversified familymanaged company. Kumar almost choked on his soup when he heard that. Such a merger would mean that Total would, overnight, lose its No.1 position in the industry, its 23 per cent market share in switchgears would be eclipsed by the combined 33 per cent share of PLT and Control...

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