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National was facing liquidation and a layoff of more than 7,500 people unless it could post a profit in the near term and prove that the car rental business was worth saving.
Before National began using the Revenue Management System, it faced the same issues as its competitors. The car rental industry relied heavily on corporate customers that paid fixed rates and only traveled during the week leaving most rental car companies with large fleets of idol cars on the weekends. Whereas the competition was making adjustments to try and capture leisure weekend customers to generate more revenue, National remained solely focused on the business renters missing out on potential opportunities...
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