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Roger Mayland, VP of Martiz's Quality Controlled Services Division, defines mystery shopping as a "process for measuring service quality, with feedback, that is understandable to the front-line people".The aim of this report is to analyse mystery shopping as a research method and discussions on the amount of data comes out while mystery shopping is conducted. The details for this report are given with the help of Mystery shopping conducted by our team in Langstane Housing association.
The following set of questions was our scenario to start with.
A) I should like to apply to Langstane housing association for accommodation...
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