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With over 200 offices, 3,000 employees, and 450 different versions of their business cards, they did not have a uniform company image to sell to their clients.
Muzak’s strategy was to move away from the “elevator music” label and work towards conveying a hipper, more modern image. They wanted to get away from depicting music as a science and instead depict it as an art.
In order to re-invent their company, Muzak had to develop a unifying symbol. They chose to use a silver and black “M” in a circle. Their new logo replaced all the separate identities that once represented Muzak...
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