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Title: MSc

Essay Details:

Subject: Business
Author: Charles G
Date: December 20, 2012
Level: University
Grade: A
Length: 13 / 3900

Essay text:

Esta linha de produtos foi lancada em 2005 nos E.U.A., pais sede da marca, e gracas ao seu desempenho positivo junto do publico norte-americano, a L’oreal, empresa detentora da marca, decidiu expandir o produto e o seu conceito para outros paises. Odisseu entendia que esta era a oportunidade para reforcar a imagem de inovacao e ousadia da REDKEN. ANALISE E CONSIDERACOES AO CASO O cenario era efectivamente muito positivo em varios aspectos. Os resultados da analise feita ao mercado eram promissores, a segmentacao de mercado e o posicionamento estavam bem definidos, a missao, visao e valores da marca eram claros e a politica de marketing-mix bem estruturada...

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