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The foundation of the business is based on what the client needs, integrity, reliability, flexibility, confidentiality, and communication. LifeStyle will target the mature market of forty to sixty year old people who are married or single with family and job responsibilities, and little free time. According to Salary.com 40% of people who work full time say they would rather have time off than an annual pay raise.
Competition in this market is manageable. There other concierge services in the same local area but they do not target the same market as LifeStyle. Through pricing LifeStyle aims to maximize quantity, or number of customers served in order to decrease costs over the long term...
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