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In 1965 the company founded its first headquarter in Fort Lee, New Jersey. With its 329 dealers all across the country and sales of 224,421 new vehicles for the year 2005, Mercedes-Benz USA continues to strengthen its brand name. Now even more people believe in the “Mercedes star” which is symbol for innovations, quality, luxury and safety (Mercedes-Benz, 2006).
(Marketing Mix Analysis)
Marketing Mix can be considered as a tool, used by businesses, to implement their marketing strategies. It is composed by four categories that firms can use in order to influence the demand for their product (Kotler et al, 2005)...
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