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Packaging is the face of the product.
Packaging is a major tool to communicate regarding the product to the consumers. But before designing packaging for any product, the marketer or the company needs to study consumer perception, tastes, and preferences, identify target customers with respect to the market environment. The main aim of the packaging is create a impression of the product in the minds of consumers. To achieve this, company should be similar with the message and product positioning with related to visual items like fonts, colours and shape. Packaging involves the activities of designing and producing the container and wrapper for the product...
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