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Title: Mr.

Essay Details:

Subject: Business
Author: Janet S
Date: December 8, 2015
Level: University
Grade: B
Length: 5 / 1227

Essay text:

Instead of trying to match the Japanese cycles, management deliberately exploited the "retro" appeal of the machines (Wikipedia, 2004). Management invested heavily in their factories, modernizing them and streamlining production lines. They also invested in the appearance and feel of their retail stores (USA, 2003). Today's stores are wide aisled and clean, giving space to the Harley-Davidson clothing line. The company now makes more money selling licensed merchandise featuring the Harley-Davidson logo than selling motorcycles (USA, 2003). Harley-Davidson's customers' range from the bearded, beer-belly stereotypes to "yuppies...

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