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They are centralized in big cities.
The organisation is very experienced in developing country markets and culturally sensitive to local conditions. They provide a hypermarket with fresh food that attracts local consumers' attention.
Keep strategic alliances via JVs with local suppliers, stressing mass sales and low delivery cost.
Carrefour Empowerment
Empowerment, store-centred;
Carrefour delegates each store as profit centre, this then determines the decision of what to purchase, and reflects the pricing and promotion strategies
The organisation relies on the flexibility from local procurement of individual stores so that they can exploit the benefits of localization...
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