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A further look at the history of the movie industry supply chain will be discussed with a subsequent discussion on 3 industry examples: Netflix, Blockbuster and Intelliflix.
Schnieder (2004) defines the term supply chain as being "all the activities undertaken by every predecessor in the value chain to design, produce, promote, market, deliver, and support each individual component of that product or service." (pg 207) This means that for Widget Inc that sells artificial pre-lit Christmas trees then there are multiple supply chains for the various components such as the tree lights, the wire for the branches, the plastic for the artificial needles and the final packing for the trees...
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