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The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3, the best 2 would be selected to air at the Super Bowl, but all 3 would be run throughout the year. The 5 advertisements that they whittled down to were Labor of Love, Cheetah, Dew or Die, Mock Opera and Showstopper.
My recommended course of action for PepsiCo. is to choose Cheetah, Dew or Die and Mock Opera. My biggest reasons for choosing these 3 particular ads are that they satisfy the requirements for the Brand Communications Strategy the best. These 3 ads seem to appeal to Mountain Dew’s targeted demographic the best (young males) while also symbolizing the exhilarating experience the best out of the 5 ads...
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Common topics in this essay:
- Marketing-Advertisign Super Bowl ads
- Super Bowl Ad Analysis 08
- Super Bowl of Advertising
- Anthills of the Savannah
- Advertising And The Super Bowl
- Animals Are Good
- Super Bowl Commercials
- Taking a Good Look in Point of View in "A Good Man is Hard to Find"
- What Makes the Super Bowl So Super?
- Animals Are Good
- David Suzuki's A Planet For The Taking
- Controversial Advertising: Super Bowl
- Familiarity in the Unfamiliar. Friendship as the key to Cultural Adaptation
- Role Of Viewers
- Utilising Contemporary Irish Society As A Backdrop, Explain And Discuss The Processes And Dynamics Of Inequality And / Or Social Exclusion.
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