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Mountain Dew’s ad campaign between 1995 and 1999 did not fare extremely well. PepsiCo decided that in 2000 Mountain Dew would be featured during the Super Bowl rather than Pepsi. This was an enormous feat, as the Super Bowl had been an influential event for advertisers for decades. It was already October 1999 for the marketing executives and decisions had to be made to get the production started. Only three advertisements were going to be chosen, two to be played during the Super Bowl and all three throughout the year 2000. There were ten initial concepts proposed and five remained. Scott Moffit, the Marketing Director for Mountain Dew, was the least senior executive and first to evaluate the concepts...
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Common topics in this essay:
- Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment
- Marketing-Advertisign Super Bowl ads
- Mountain Dew
- mountain dew
- Super Bowl Ad Analysis 08
- Super Bowl of Advertising
- Go Tell It On The Mountain
- Go tell it on the mountain
- go tell it on the mountain
- Advertising And The Super Bowl
- Go Tell It On A Mountain - Sum
- Mountain Dew
- Super Bowl Commercials
- What Makes the Super Bowl So Super?
- Controversial Advertising: Super Bowl
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