Motorola's Bet on the Razr's Edge
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Title: Motorola's Bet on the Razr's Edge

Essay Details:

Subject: Business
Author: Leta F
Date: January 8, 2015
Level:
Grade: A
Length: 8 / 2263

Essay text:

Just as significant, the Razr helped give Motorola a much-needed image boost, making the company appear more forward thinking and trendy than it had been perceived to be. The Razr represents "a departure [for]…the stodgy, engineering-driven, Midwestern company that was Motorola," Yankee Group analyst John Jackson said in an Associated Press story. To successfully introduce what it now refers to as an "iconic" product, Motorola maintained a single-minded focus on simplicity, avoiding the temptation to layer in additional features that would have made the phone bigger, heavier, and less distinctive...

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