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By entering one or more particular market outside the home country depends on the company’s resources, its managerial mindset and the nature of opportunity and threat. Coke can be found virtually in every country. Coke is the best known, strongest brand in the world; its evitable global position has resulted in part from the Coca-Cola Company’s willingness and ability to back its flagship brand with a network of local bottlers and a strong marketing effect.
For Coca-Cola to trade internationally it first becomes a PLC, this allows shareholders to invest money into the company. This will contribute towards the economy as more money is going into the parent country, Also this opens up employment in the country allowing educated American people to be hired and work for Coke, this will increase tax revenue for the country...
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Common topics in this essay:
- New Coke; Coca-Cola’S Big Mistake
- Killer Coke: the campaign against Coca-Cola
- Coca-Cola Brand Management Analysis
- TO WHAT EXENT IS COCA-COLA BRAND IMAGE RESPONSIBLE FOR ITS SUCCESS?
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- Motivation And Empowerment
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