Moscow Aerostar Hotel Case
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Title: Moscow Aerostar Hotel Case

Essay Details:

Subject: Business
Date: November 15, 2015
Level: University
Grade: A
Length: 4 / 1113

Essay text:

There is adverse impact on the budget and a threat of long-run non-sustainability in the Russian hotel market. Situation: Although this four-star hotel is recognized for its high quality service and strong reputation and has talented expatriate leaders (strength), the reality is that the uncommitted, demanding (yet highly paid) Russian employees have caused the need for more expatriates and a continuous lack of productivity (weakness). Under current HR circumstances, it cannot mitigate the threat of a competitor establishing a more sustainable model in the future. Due to globalization and the nation’s economic development, which brings about greater inflows of tourists and business travelers resulting in greater demand for such hotels, great opportunities exist especially in a key city such as Moscow...

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