Moral Strategy of Merck
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Title: Moral Strategy of Merck

Essay Details:

Subject: Business
Author: David S
Date: July 4, 2013
Level: University
Grade: A
Length: 5 / 1273

Essay text:

from a public relations nightmare? Finally would this action reduce financial impacts? The lose of a drug from a sales portfolio early in its lifespan is very bad in the pharmaceutical industry. Recalling an immature product voluntarily is almost unheard of. It takes a number of years to recover the investment made in research and development of a drug; Vioxx had not paid its bills yet. By comparison even today competing pharmaceutical companies have left their own versions of Vioxx on the market. This is after it was discovered that similar and sometimes more extreme cases of stroke and heart attack were linked to the competing drugs such as Celebrex from Pfizer Inc...

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