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must develop a marketing strategy in order to attract clientele in North America and Europe.
List of Alternatives:
1. Use current knowledge and expertise to develop marketing strategy
2. Conduct extensive research on the adventure travel industry in order to determine which packages best suit the intended clientele
Analysis of the Alternatives:
1. Although Ganbaatar has extensive knowledge about the Mongolian tourist industry, he does not yet have a good understanding of what specific areas of adventure tourism will appeal to the different types of customers in each geographic area that he is targeting...
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