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wine producers to target for entry. You should then suggest appropriate strategies that U.S. wine producers should consider when entering new markets. You should be able to use the concepts and tools of analysis presented in Chapters 2 and 6 to support your analysis and recommendations.
Case Preparation Questions:
1. What are the dominant business and economic characteristics of the global wine industry? What is the industry like?
? Global wine market decreased from 1997 to 1998
? US wineries were switching from family management to professional management
2. What is competition like in the global wine industry? What competitive forces seem to have the greatest effect on industry attractiveness? Justify your conclusions...
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