Moet Hennessy
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Title: Moet Hennessy

Essay Details:

Subject: Business
Author: Michelle S
Date: June 14, 2013
Level: University
Grade: A
Length: 6 / 1542

Essay text:

In 1969 it ventured into the perfume market by acquiring 70% shares of Dior from the Boussac group. The acquisition was in line with Moet et Chardon trying to maximize Dior’s financial, luxury brand image and international sales distribution position. On the other hand, Hennessy was the leader in cognac by the virtue of the quality of its products. However the company was interested in a merger with a public company because of the older retiring generation owners of the company. In 1973, Moet-Hennessey started producing a new sparkling wine with the label name “Domaine Chandon” and in 1978 expanded in the beauty products market when it acquired Roc Laboratories...

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