Mobile Phone Services Advertising and the New Media Consumer/Producer
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Title: Mobile Phone Services Advertising and the New Media Consumer/Producer

Essay Details:

Subject: Business
Author: Judy H
Date: July 12, 2014
Level: University
Grade: A
Length: 2 / 481

Essay text:

It also highlights the international significance of the mobile phone as an immensely popular new media platform. Also Two case studies of recent successful advertising campaigns for mobile services are used as exemplars of the ways in which advertisers and agencies can actively seek out and make use of consumer creative input within an active campaign Key Issues ? How new media will impact on advertising? ? Understanding the closing gap between new media consumers and new media producers. ? Consumer interaction is of central importance to the culture and economies of new media businesses in the world today...

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