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This paper will further define marketing mix, the four strategies, and conclude with a description of how the four strategies affect Polaroid’s decision to market the I-Zone camera.
Once the targeted market is clearly identified, a company is able to satisfactorily apply the four market mix strategies and make appropriate decisions to benefit the company. To first understand the market mix, one must know that the strategies are dependent on one another. Each strategy contains various choices, alternatives for management. The success depends on a company’s ability to successfully choose a combination of marketing mix decisions that will satisfy target markets, as well as, achieve the company’s desired goals (Glenco McGraw-Hill, 3rd Edition)...
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