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(Dairy Queen, 2007). August 4, 1938, at Kankakee, Illinois, Dairy Queen began with a 10 cent sale of an unnamed product. It started out as a father and son in the mix plant business experimented with a soft frozen dairy product for some time. The name of the founder is John Fremont McCullough. During those days, food franchising was not heard as in the modern days, but the new products dormant paved the way for such system. There were not more than 11 Dairy Queen Stores in the late 1941 but however, the system took off a pace without any major competition. As of today, the Dairy Queen system is still among the largest fast foods systems in the world and it’s made up over 5,800 restaurants based in the USA, Canada and other foreign countries...
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