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If the foreign country meets these standards, I thought it would be worth to invest, but I neglected the impact of culture and institution which form the whole macroeconomic environment. I acquired from this article that firms prefer to enter markets with similar cultures because they understand better consumers’ needs and thus take fewer risks. And I acquired the knowledge that one country’s unique culture could influence customers’ behavior which is helpful for a foreign company to design its international product strategy.
I’ve re-identified and considered the choices of entry mode from a cultural and institutional perspective...
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Common topics in this essay:
- Choosing Candidate Markets And Products When A Firm Goes International
- Cultural Change in International Markets
- Entering International Markets
- European Corporate Strategy For Market Entry Mode
- entering international markets
- How to enter export markets
- Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations.
- International Capital Markets
- International Gray Markets
- International financial markets
- Markets And Market Structures
- Operating in International Markets
- Soybean Milk Enter The Uk Market
- Strategic Planning For International Markets
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