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After running the scheme for five years, the company was able to determine the profitability of each of its accounts over time. Executives were curious to see just what payoff they were getting from their $2 million annual investment in customer loyalty.
The answer took them by surprise. About half of those customers who made regular purchases for at least two years-- and were therefore designated as "loyal"-- barely generated a profit. Conversely, about half of the most profitable customers were blow-ins, buying a great deal of high-margin products in a short time before completely disappearing...
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Common topics in this essay:
- mismanagement of customer loyalty
- Article Summary-The Mismanagement of Customer Loyalty
- The role of loyalty programs in behavioral and affective loyalty
- Research Proposal. Affecting Customers Loyalty.
- Airtel-Winning Customers Through Loyalty Program"
- Customer Loyalty
- Customer Loyalty
- customer loyalty programs
- The affects of customer Loyalty
- Kudler Customer Loyalty Program
- CSR on loyalty
- Employee Loyalty
- Loyalty Betrayal
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