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He starts of by informing the reader that he has watched over a 100 companies, both successful and less successful ones trying to implement change (p.96). However change is a process, which goes through a series of phases that takes both, time and which is utterly important to follow step by step in order not to make mistakes (p97). In his article he numerates 8 critical mistakes that a manager is likely to make in what he calls errors. It also has to be added that these are not the only errors that a manager can make, but these are simply the most common and crucial ones. The first error Kotter mentions is the concept of urgency which stresses that when an organisation is in a need of change it is important to communicate this through out the organisation in a rather fast pace...
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