Microsoft Canada, XBox
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Title: Microsoft Canada, XBox

Essay Details:

Subject: Business
Author:
Date: September 22, 2015
Level: University
Grade: A
Length: 11 / 3122

Essay text:

Microsoft also faces competition from Nintendo and their GameCube. Microsoft's goal is to become the market leader in the category by dethroning Sony. In order to accomplish this goal Microsoft Canada must develop its marketing plan for 2002. Specifically, Microsoft must decide which target market to focus their efforts on. Specifically, they need to decide whether or not to continue focusing their attention on the male 16-24 year old "heavy gamer" which is also the target segment of Sony. Or, do they shift their focus to the lighter user and try to develop a niche strategy. The backdrop of the targeting decision is how to position the Xbox...

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