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They grew by licensing their computer languages to many computer manufacturers around the world. By 1980 the company had expanded to 40 employees and revenues exceeded $7.5 million (Microsoft's Timeline from 1975-1990 2006). In 1983, Steve Ballmer joined Microsoft in order to establish policies and procedures for finance, resource allocation and organisational structure. Throughout the 1980's Microsoft continued to develop Windows and released a multitude of other software programs including the hugely popular Microsoft Office (Wikipedia: Microsoft 2006).
1990's:
The 1990s saw Microsoft use a strategy of market dominance to crush competitors through bundling and alliances (Microsoft's Problems May Just Be Beginning 2006)...
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