Microfridge: The Concept"
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Title: Microfridge: The Concept"

Essay Details:

Subject: Business
Author: Ricky L
Date: November 29, 2011
Level: University
Grade: A
Length: 3 / 803

Essay text:

However, from the strategic view point, to establish track record and brand efficiently, our first direct target is dormitory market. After establishing the brand and reliability, we might expand other market collaborating with distributors and manufactures as next step. ? College students (Direct beneficiary): Students usually use hot plate which easily gets fire in their dormitory. We assume the reason they don't use microwave oven is that microwave oven is expensive, and take place with refrigerator. ? College administrators (Indirect beneficiary) Administrators want to avoid the fire which is caused by hot plate...

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