Merger Benchmarking For Cingular And At&T
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Title: Merger Benchmarking For Cingular And At&T

Essay Details:

Subject: Business
Author: Alicia S
Date: April 15, 2016
Level: University
Grade: A
Length: 2 / 517

Essay text:

Combined, these two companies expanded with more than 47 million customers. But in the fourth quarter of 2004 Cingular reported a loss of $117 million. Even though Cingular attracted 1.8 million new subscribers in the fourth quarter the company was still hurting because of the expenses due to the merger with AT&T Wireless. Company Response As a global telecommunication provider AT&T Wireless opened a new door for Cingular. Cingular will have a global reach by offering new data services to its current clients. Being ahead of the competition, Verizon Wireless, Cingular and AT&T Wireless had to be more innovative...

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