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Title: Merger

Essay Details:

Subject: Business
Author: Darlene D
Date: March 6, 2016
Level: University
Grade: A
Length: 2 / 322

Essay text:

Chrysler had long seen itself as a bold innovator of vehicles for middle-class Americans and a plucky survivor of four brushes with near-bankruptcy. (Call it water.) Daimler, by contrast, stood for uncompromising quality and disciplined German engineering. (Oil, meet water.) The two companies distrusted one another from the start, to the point that some Daimler executives publicly vowed that they would never be seen in a Chrysler vehicle. Distrust likely fueled the business woes that faced the partnership, such as the fierce resistanceIn 1998, Daimler-Benz bought a highly profitable U.S. automaker—a company enjoying record sales of light trucks, vans and large sedans...

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