Merchandising: Zara & HMV
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Title: Merchandising: Zara & HMV

Essay Details:

Subject: Business
Author: Salvatore Q
Date: January 22, 2011
Level: University
Grade: A
Length: 11 / 3036

Essay text:

This report will explore the similarities and differences within each company's strategies, and identify factors that determine them. Range Selection and Planning When selecting merchandise it needs to be suited to the needs of the customer. This relates to a number of criteria consisting of price, quality and individual tastes. The buyers will need to select goods that have the most potential for resale and generate a high level of profit. Therefore, the purchases need to be planned carefully. The planning process centres on "determining the appropriate time for the merchandise to be available to customers, what will be bought, quantities and selecting resources"...

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