Mercedez Benz
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Title: Mercedez Benz

Essay Details:

Subject: Business
Author:
Date: March 21, 2015
Level: University
Grade: B
Length: 1 / 251

Essay text:

The company is selling passenger cars, commercial vehicles and buses. Therefore; they are displaying in three market divisions. In Turkey, commercial vehicle’s market is more extensive than the others and in this segment the firm has a large market share because of safety and comfort product and after sale services. In bus market, Mercedes Benz is placed in upper ranks in the world. The company is targeting on high level income consumers in passenger car segment and because of its brand image; its products generally preferred by the consumers. Product Specifications, Product Portfolio, Packing: Product Specifications: In automobile sector, conditions in a country is a key determinant...

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